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I’m going to go with it.” What attracted you to the idea of a dating site? Now, we as entrepreneurs always need to keep an eye on our points.
If one of those human beings happens to make a mistake, no problem. You’ll get to use this software that comes with humans who get to do the work for you and do it right. Some of the famous examples of that have to do with Snapchat. For example, I met a guy, his name is Josh [inaudible ]. We spent probably one hour and a half–it was through an introduction and we spent one hour and a half to talk about branding, marketing, etc. We talked about that and it was the first fundraising of Attractive World. He was not very–he didn’t feel secure to invest in this kind of company and at the end of the day told me, “I will invest €20,000.
There’s a whole team to look it over and make sure our points are always kept track of. There’s a reason why two Mixergy interviewees have praised them, Jason Fried and Patrick Mc Kenzie, because they do a great job and they have an elegant design that makes sure that you know your numbers when you need them. A lot of investors didn’t use Snapchat, didn’t get why someone would use Snapchat. This is something that you knew, you told our producer, since you were a kid, that you loved meeting people to learn from them. : Just because I am very curious and I think that the best way to learn is to meet people. I think that I will use it, but it’s like your MBA.
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And a few weeks ago, today’s guest sold his company. It basically uses all the mechanics of dating, the stuff you might expect from an app like Tinder, to match you up with people that you might want to network with and meet for coffee and do work with. I get to do all this because of two great sponsors. The idea behind a leveraged buyout is you have a little bit of money. And then you go and you buy a company, you turn it around and then you sell it and boom, right? At the very beginning, I wanted to work in the sport industry, but I understood that it’s a very tricky business. So my mother was very proud of me, and I was getting money. But afterwards I didn’t have the courage to make the leap and quit my job, you know? : It was a mix between Airbnb and Century 21, because when I was younger, I loved to travel around Europe. : It’s an agency, like a broker–yes, exactly, with apartments. Nine years ago in France, people were more patient about new services. Then I give it to him but he doesn’t shoot anything.
So we wanted to make it more trendy to help the dating to be more cool. But I had some friends who were working in finance who did it.
People were not proud to say that they are on a dating website. Today he’s working on an app called Shapr, which I have access to right here. So it was very difficult for us to find a very nice apartment with my friends. I don’t understand why more French people don’t quit and go start companies. It’s time to go and get somebody to build this for you. Who did you go find to create the first version of the software for you? Some of my friends, they were laughing at me when I told them I wanted to create a website because they told me I even don’t know how to have internet in my apartment. I think even at that point, I’m pretty sure you could have just bought or licensed someone else’s software and said, “I’m just going to take software that already exists. We hired 70 people who were walking on the streets of Paris and said, “Okay, Attractive World is a new very selective website and we are selecting the first 1,000 founder members.” So, we made the launch offline and it created a lot of buzz. So we select them and we were checking our complete profile because we wanted people involved in the community. Afterwards when we launched the website, when we opened the website, it was the community which selected the new members. Afterwards, from what I understand, after this launch, if someone new wanted to apply to be a part of the network, they ask to be included and then other members have to accept them and only when they’re accepted by other members can they then have opportunities to date people. But people were more patient because it was not like now. And how was he able to build something up and sell it? He is the founder of Attractive World, which is a French dating site that was acquired by Affinitas, a German company. For example, when we started it, we didn’t invest in marketing online on Google, for example. What did you use to figure out who the right people were? We wanted people who were very trendy, influencers. I’m the founder of Mixergy, where I’ve interviewed entrepreneurs about how they’ve built their businesses. Demographics mismatch with investors–there are so many reasons why dating sites are tough to build and to grow and to make successful. But you can see I have to wait 13 more hours before I get to go back into it. : As a kid, this is how geeky I was–as a kid, I wanted to do leveraged buyouts. I was on the board of a company with 100 employees. I had a new idea and I was making my business plan. I didn’t think about it as an internet company, but more like you know Century 21? : Because I didn’t know anybody in the tech industry, anybody. I’ll use it on my site and hire designers to make it look nice.” But you didn’t even know to do that? : So two out of three people were bumped, which actually caused you issues with your marketing because you were spending a lot of money to acquire all three people when two of them were being rejected and only one was accepted. Now, you download an app and if you don’t like it, you delete it and it’s over. So I show him how to do it and I hit the button and I shoot one of these aliens and I get ten points.And one of the fascinating things to me about his company is that it was a dating company. The first will help you organize your books properly–not help you, they’ll do it for you. The second one will actually get you the best developer or designer you’ve ever had. You end up with this big windfall and you get to go do it again and again and again. You really need to know a lot of the [inaudible ] the sport players if you want to succeed. In France, LBO [inaudible ], people didn’t know that in 2004, 2003. I saw that it could be the same, but only for short-time rents. You were like 22 years old when you were working for the LBO firm. So, because the service was free at this time, they keep getting back to the website, even if it was not perfect. Let me continue because you did overcome some of the challenges we’re talking about here and others and some of the challenges Andrew Chen brought up in his blog post. I said, “Let’s just go see this and introduce it to my kid.” So I go in and I look at it. So I get the joystick back from him and I shoot another alien and I get ten points, then ten points.At Proxy Site.com, we stand between your web use and anyone who tries to sneak a peek at it.