We can get as righteous as we’d like about “getting to know somebody’s soul” or the purity of meeting people without our hangups about looks, but without that physical component, it’s impossible to guarantee that you’re going to be attracted to somebody in person.

We often carry this mindset over into online dating and start to give one person – usually the first one to respond – all of our attention, ignoring everybody else until that first conversation has run it’s course.

This is a mistake – and one that makes online dating considerably more inefficient and tedious. Some of the oldest and most boring cliches of online dating are the people who just say that they’re some attractive quality… Saying that you’re funny or spontaneous or romantic is the dating site equivalent of “I listen to a little bit of everything except country and rap.” It’s so generic as to mean nothing.

We’re able to process all of these signals so rapidly that we’re often unaware of it; to our conscious mind, we’re just eliding over the ones who we read as “nope, not interested” while we narrow our focus on the people who do it for us.

All of this subconscious presentation and filtering is lost in online dating; all we have are our words and our photos, so we have to consider how to craft as attractive a snapshot of ourselves as possible.

Having a second party tell vouch for you is more believable, but being able to On the other hand, if your friend tells you about the incredibly lavish party they went to at Nerd Love Manor (aka: the Gatsby Gambit) last weekend, you’re more inclined to believe that yes, I am a millionaire with a mansion and a yacht.

And if I happen to sail past your house – which is quite the feat when you live in the middle of a land-locked city, let me tell you – then you’re If you have a sharp wit or a way with words, work that into your profile.

You have to treat your dating profile as an advertisement; you are, after all, selling yourself to others.

This means that you have to consider your market, what you’re looking for and what makes you, specifically, attractive to others.

At the same time, you’re less likely to have success when dealing with dating/hook-up apps like Grindr or Tinder. Speaking of the offline dating mindset: you’re going to have to accept that online dating is even more of a numbers game than dating in IRL or meatspace or whatever the cool kids are calling “the world” these days.

This means sending out more cold e-mails, dealing with more rejections and more dates that go nowhere. It’s part of the price of entry, and it’s better that adjust your expectations accordingly instead of dealing with the slow burn of “WHY WON’T THE MAGICAL BOX PROVIDE ME WITH SEX?

You also have to consider where and how to present your best self.