To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion.

Singer-guitarist Aaron Barrett of Reel Big Fish is 43. Drummer Jerry Allison of Buddy Holly and the Crickets is 78.

31: Actor Warren Berlinger (”Operation Petticoat,” `’The Joey Bishop Show”) is 80.

Actor Armie Hammer (”The Lone Ranger,” `’The Social Network”) is 31. Reality TV personality Honey Boo Boo (Alana Thompson) (”Here Comes Honey Boo Boo”) is 12.

Singer Florence Welch of Florence and the Machine is 31. Actress Quvenzhane Wallis (”Beasts of the Southern Wild”) is 14. Actress Deborah Van Valkenburgh (”Too Close for Comfort”) is 65.

Actor Stephen Henderson (”Fences,” `’Manchester by the Sea”) is 68.

Singer Tony De Franco of The De Franco Family is 58. The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.In partnership with The Weinstein Company, Playboy collaborated with Quentin Tarantino to develop a limited edition Playboy t-shirt inspired by The Hateful Eight, which was given away to fans. Actor Ricardo Antonio Chavira (”Desperate Housewives”) is 46. Singer Rosalind Ashford of Martha and the Vandellas is 74. In this era of countless brands, this time of infinite messages, a man can get lost ... Playboy tells stories men want to live by, stories they want to be part of, stories they want to tell their friends. Playboy Studios is an in-house creative agency made up of best-in-class creatives, storytellers, analysts, influencers, party throwers, rabble rousers and provocateurs.